Chinatown Country Club

Chinatown Country Club is an independent retail conceptual store and label premised on the juxtaposition between the exclusivity and far reaching manners of country clubs and the welcoming familiarity of Chinatown.

A series of promotional posters designed for CCC’s vintage, archival, and pop-up collaboration events. The visuals are a dialogue between past and present in fashion. The posters capture CCC’s ethos of bridging eras, using ethereal animations, layered textures, and floral 3D elements to reimagine vintage fashion through a modern lens. The aesthetic evokes transformation and timelessness, ensuring each event’s distinct character is amplified while maintaining a cohesive brand identity. The final designs not only promoted key events but also reinforced CCC’s progressive spirit, celebrating the fluidity of style and storytelling through fashion.

Animation
Creative Direction
Motion