Phoenix Central Park (Season V)
Phoenix Central Park is a multi-award-winning performance space offering intimate live performance arts & music experiences. To capture the eclectic programming of Season V, the visual identity was inspired by Phoenix’s architectural form—the interplay of light, texture, and movement. A bold, unified blue palette, an adapted ‘X’ motif, and a mix of Suisse Int’l Mono and Druk Wide Medium typefaces created a dynamic, cohesive system.
The campaign extended across digital and print, building intrigue through shifting gradients and cinematic motion. The launch saw increased ballot sign-ups and heightened audience engagement, reinforcing Phoenix’s reputation as a boundary-pushing arts institution.
Services
3D
Animation
Creative Direction
Motion
Animation
Creative Direction
Motion