Phoenix Central Park (Season VI)
Phoenix Central Park is a multi-award-winning performance space offering intimate live performance arts & music experiences.
For Phoenix’s first thematically curated season, Season VI platforms women and women-led acts as a conscious correction to the music industry’s persistent gender imbalance. Inspired by the venue’s architecture and the colours of the women’s suffrage movement, a muted green palette with earthy tones and deep purples symbolised resilience and progress. The visual identity embodied transformation and empowerment, a reflection of both strength and progression.
The signature ‘X’ motif became a unifying emblem of strength and amplification. Motion assets featured drifting clouds and a rising purple form, reinforcing themes of elevation and change. Anchored by the expressive William Text Regular typeface, the campaign created a striking, cohesive presence to reinforce Phoenix’s mission and resonating deeply with its audience.
Services
3D
Animation
Creative Direction
Motion
Animation
Creative Direction
Motion