Soma Arts & Music

2024 edition for Soma music festival, three days and three nights of music with friends.

Building on the 2023 branding, the 2024 identity refines Soma’s earthiness with a more rugged, textured feel. Inspired by ‘Nested Perspectives’, the evolution of identity is rooted in land and memory. Experiencing the festival from multiple viewpoints at once, the design layers faded overlays, blurred textures, and soft-shadowed typography to evoke a dreamlike nostalgia. 

Abstract fluidity meets natural tactility, with forms drawn from tree bark and organic patterns, mirroring the festival’s rhythm of connection, movement, and discovery. The result is a refined yet familiar identity that reinforces Soma as a space where past and present blur, creating lasting memories through music, art, and environment.

Animation
Art Direction
Brand Identity
Motion Design
Social Templates
Website Design