Matis Paris

Founded in 1963 in the heart of Paris, Matis is a heritage French skincare brand renowned for combining scientific innovation with a refined, luxury approach to beauty. The brand’s ethos centers on transformation - a ritual that renews not only the skin but the self. With a focus on innovation and timeless elegance, Matis offers tailored skincare solutions that embody French sophisitication and expertise.

Services

3D Modelling
Animation
Art Direction

THE BRIEF

Preparing Matis Paris for their entry into the Australian market, our task was to create launch visual campaigns for two of Matis’s signature collections: the indulgent Caviar series and the glow-enhancing Éclat line. The objective was to elevate brand awareness and establish Matis as a refined, trusted name in luxury skincare. Each campaign needed to maintain the brand’s tone and feel, ensuring consistency across all visual assets - still and motion - for both paid and organic digital channels.

THE PROCESS

We collaborated closely with the Matis Paris marketing team to understand the unique positioning, brand ethos and customer experiences for each product, using these insights to guide the art direction. Our approach centered on creating visuals that showcased the sensory experience of Matis products while also highlighting their scientifically advanced ingredients.

The design system draws from Matis’s core philosophy: transformation as a ritual that renews not only the skin but the self. This idea informed every element of the visual language—from organic textures representing active ingredients like caviar extract, algae, and seawater to soft gradients, fluid forms and luminous colour shifts that evoke a sense of radiance and renewal. The colour palette, rooted in earthy greens, crisp whites, and velvety blacks, reflects the balance between natural elements and scientific precision, while maintaining a Parisian chic aesthetic.

In the Caviar campaign, we focused on the luxurious richness of the ingredient, using velvety textures and deep tones to convey indulgence and potency. The Éclat campaign emphasised lightness and glow, incorporating aqueous textures and soft light effects to reflect the product’s revitalising properties. The precise 3D modelling and textures create a sense of tactility and depth, bringing the brand’s high-performing ingredients to life in both still and motion assets. These visual elements were paired with soft aqueous gel textures, ethereal glow effects and natural imagery that embodies freshness, natural beauty, hydration and radiance.

By focusing on the sensory experience of transformation, the design captures Matis’s duality: scientific authority paired with indulgent care. Every touchpoint, from product visuals to animated assets, reinforces the idea of skincare as a journey of renewal—one that enhances not only appearance but also confidence and self-expression.

THE OUTCOME

We developed a distinct tone, look and feel for each visual campaign series for the digital launch in Australia, centered on a core art direction concept that highlighted the product’s benefits and purpose. The outcome positions Matis Paris as a leader in contemporary skincare, seamlessly blending heritage with modernity. The visual language speaks to a global audience with a Parisian sensibility: refined and approachable, a visual identity that feels both timeless and forward-thinking, amplifying the brand’s story of trust, reliability and radiant transformation.